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FAQ

Services

Apple Search Ads (ASA) is a service provided by Apple that allows app developers to advertise their apps to users in the App Store. These ads appear at the top of search results when users search for specific keywords or phrases, and can help increase visibility and downloads for your app.

Apple Searh Ads works by allowing developers to bid on keywords related to their app, and then Apple will display their app in the search results when users search for those keywords. Developers can also target their ads to specific audiences, such as users in certain countries or who have certain interests. Apple Search Ads also provides detailed analytics so developers can track the performance of their campaigns.

There are 4 campaign types – Brand Campaign, Category Campaign, Competitor Campaign and Discovery Campaign.

Brand campaigns look at keywords that pertain to your app or organization name. Category campaigns use keywords that are not related to a brand and portray what your app does or its category. Competitor campaigns look at keywords from similar apps in the same or analogous categories.

Lastly, a discovery campaign aims to reach a broader audience and search for trending keywords to include in the first three types. This kind of campaign is usually best used with broad match keywords.

About AppAura

An Apple Search Ads campaign management platform like AppAura can help you achieve success with your advertising campaigns on the App Store by providing the necessary tools, analytics, and insights to optimize your campaigns for maximum visibility and conversions. Additionally, an Apple Search Ads platform can help you manage ad budgeting, identify high performing keywords and audiences, and quickly adjust bids with our artificial intelligence (AI) technology and advanced automation. Your workflow will be significant streamlined, and only the essential data will be sorted and delivered to you.

Artificial intelligence (AI) technology enbles AppAura to identify keywords for their clients by analyzing user search behavior and trends. AI-powered algorithms can assess keyword popularity, structure, relevance, and competition, allowing the platform to suggest a targeted set of relevant keywords for the campaign.

The automated process on the platform can then use these identified keywords to optimize budgeting by identifying which keywords are most cost-efficient and how marketing efforts should be tailored for each keyword. Automations can also be used to dynamically adjust bids based on keyword performance in order to get the best possible return on investment (ROI). As AI technology continues to develop and become more refined, it will become even more powerful when it comes to aiding various ad campaigns in the future, producing optimal performance for brands of every size.
Our team of experts and developers makes constant and routine updates to the AppAura platform, ensuring your campaign runs compatibly with the latest version and updates of Apple Search Ads. Safety is guaranteed for all our users.

Payment & Refund

App Aura uses the USD($) as the default currency unit. We only accept Visa, Mastercard, and American Express credit cards currently. We will provide more payment methods and currency support very soon.

Once you committed your campaign or Budget payment, the full amount of your Budget and chargeable fees are non-refundable. Please read our Terms and conditions for your information.

We will only charge a 5% admin fee for every campaign or top-up made. Also, there will be a 5% transaction fee if you choose the credit card as the payment method. Besides that, there is no other extra or hidden fee.