This privacy notice for AppAura (“AppAura”, “AppAura Platform”, “we”, “us”, or “our”), describes how and why we might collect, store, use, share or process your information when you use our services and platform, such as when you:

• Visit our website at http://appaura.io/, or any website of ours that links or adheres to this privacy policy;
• Engage with us through other ways or means, including and not limited to activities of sales, promotions, emails, marketing, webinars or events;
• Sign up/register, log in an AppAura account, modify the user information, set preferences or provide any other related or additional information for access to the AppAura account or any of our services;
• Provide payment or billing information for paid products or services.

If you have any questions regarding our collection or use of your information and data, please read this privacy policy to help you understand your privacy rights and choice. If you still have any questions, please contact us at [email protected].

What information do we collect or process?

1. Personal information disclosed by you

We collect personal information that you voluntarily provide to us when you register or sign up for our services, express an interest in obtaining information about us or our products or our services, when participating in activities or interacting with our services or platform, or otherwise when you contact us.

The information we collect depends on how you interact with AppAura and its services, the choices you make, and the products and features. The personal information we collect may include the following:

• Personal information provided by you voluntarily such as names, gender, phone numbers, email addresses, company names, job titles, passwords, contact preferences, authentication data, usernames.
• Sensitive information when necessary with your consent or as otherwise permitted by applicable law, such as identity verification, financial data.
• Payment data which we collect is necessary to process your payment if you make purchases, such as your payment instrument number, credit card number, and the security code associated with your payment instrument. All payment data is stored by Paypal, Visa or Mastercard.

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

2. Information automatically collected

We automatically collect certain information when you visit, see, navigate or use our website or our services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you interact with our website and use our services, and other technical information. This information is primarily needed to maintain the security and operation of our services and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

The information we collect includes:

• Log and usage data: Log and usage data is service-related, diagnostic, usage and performance information our servers automatically collect when you access or use our website or our platform or our services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, settings and information about your activity during your use of the services and interactions with the website such as the date and time stamps, pages and files viewed, searches, and other actions you take such as which features you use, device event information such as system activity, error reports and hardware settings.
• Device data: Device data is information about your computer, phone, tablet or other device you use to access our website or services. Depending on the device you use, the device data may include information such as your IP address, device and application identification numbers, location, browser type, hardware model, internet service provider or mobile carrier, operating system and system configuration.

3. Information we collect or process on behalf of the customers

Our platform provides paid services of mobile app optimization and technical implementation of mobile app campaigns for our customers. Within the process of our services, data and information will be collected and processed to allow customers to analyze and measure the performance of their mobile app campaigns, and execute further optimizations.

The information we collect or process on behalf of the customers includes data of end user actions or interactions with customer ads, such as traffic, ad impressions, click rates, downloads, installs and other forms of interactions.

How do we use your information?

We use or process your information to provide, improve and administer our services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

Depending on how you interact with our services and platform, we process your personal information for a variety of reasons, including:

• To facilitate account account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in your account, as well as keep your account in working order.
• To deliver and facilitate delivery of services to the customers or users. We may process your information to provide you with the requested service.
• To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential problems you might have with the requested services.
• To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
• To fulfill and manage your orders. We may process your information to fulfill and manage your orders, payments, returns, and exchanges made through the services.
• To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our services.
• To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of receiving our marketing communications at any time.
• To deliver targeted advertising to you. We may process your information to develop and display personalized content and advertising tailored to your interests, location and more.
• To protect our services. We may process your information as part of our efforts to keep our services safe and secure, including fraud monitoring and prevention.
• To identify usage trends. We may process information about how you use our services to better understand how they are being used so we can improve our services.
• To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
• To save or protect an individual’s vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.

Learn more in here

What legal basis do we rely on to process your information?

We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law, such as providing you with the services to enter into our contractual obligations or to fulfill our legitimate business interests with your consents and in full compliance with laws and regulations.

If you are located in the EU or UK, this section applies to you.

General Data Protection Regulation (GDPR) is a data privacy law which was put into effect on May 25, 2018 by The European Union, replacing the previous Data Protection Directive. GDPR was designed to protect all EU citizens’ data privacy, making it easier for them to understand how their personal data is being used. Please refer to the detailed guide of GDPR here.

The Data Protection Act was put into effect by May 25, 2018 by the United Kingdom (UK) in complement with the EU’s GDPR. The act is to protect all UK’s citizens’ right to data privacy, and regulates how their personal data is processed inside the country.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As a result, we may rely on the following legal bases to process your personal information:

• Consent: We may process your information if you have given us permission to do so for a specific purpose. You can contact us and withdraw your consent anytime.
• Performance of a contract: We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing our services or at your request prior to entering into a contract with you.
• Legitimate Interests: We may process your information when we believe that it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to:
  1. Send users information about special offers or discounts on our services or products;
  2. Develop and display personalized advertisements or advertising content for our users;
  3. Analyze how our services are used so we can improve them to engage and retain users;
  4. Support our marketing activities;
  5. Diagnose problems and/or prevent fraudulent activities;
  6. Understand how our users use our products and services so we can improve user experience.
• Legal obligations: We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
• Vital interests: We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as the situations involving potential threats to the safety of any person.

If you are located in Canada, this section applies to you.

We may process your information if you have given us specific permission (i.e. express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e. implied consent). You can contact us to withdraw your consent.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, under the following circumstances:

• If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way;
• For investigators and fraud detection and prevention;
• For business transactions, provided certain conditions are met;
• If it is contained in a witness statement and the collection is necessary to access, process, or settle an insurance claim;
• For identifying injure, ill, or deceased persons and communicating with next kin
• If we have reasonable grounds to believe an individual has been, is, or may be a victim of financial abuse;
• If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigation of a breach of an agreement or a contravention of the laws of Canada or a Canadian province;
• Of disclosure is required to comply with a subpoena, warrant, court order, or rules or the court relating to the production of records;
• If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced;
• If the collection is solely for journalistic, artistic, or literacy purposes;
• If the information is publicly available and is specified by the regulations.

How do we share your information?

We may need to share your information data in the following situations:

• Business transfers: We may share or transfer your information in connection with, or during negotiations of, any merger or acquisition of company assets, financing, or acquisition of all or a portion of our business to another company.
• Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy notice. Affiliates include our parent company and any subsidiaries, joint ventures partners, or other companies that we control or that are under common control with us.
• Third party service providers: We may share information with any third party companies, which we employ or partner with, to perform or assist us in parts of our services. We will inform you of these third parties, and seek your authorization prior to granting them the access to your information.
• Legal obligations: We are obliged to share your information when being requested by legal authorities, law enforcement or court orders.

Is your information transferred internationally?

Our servers are located in Tokyo, Japan. If you are accessing our services or platform or website outside of Japan, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information in Japan and other countries.

If you are a resident in the European Economic Area (EEA) or United Kingdom (UK), then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. However, we will take all necessary measures to protect your information in accordance with this privacy policy.

European Commission’s Standard Contractual Clauses:
We have implemented measures to protect your personal information, including by using the European Commission’s Standard Contractual Clauses for transfers of personal information between our group companies and between us and our third party providers. These clauses require all recipients to protect all personal information that they process originating from the EEA or UK in accordance with European data protection laws and regulations. Our standard Contractual Clauses can be provided upon request.

What is our stance on third party websites or service providers?

Our website or services may link to third party websites, online services, or mobile applications and/or contain advertisements from third parties that are not affiliated with us and which may link to other websites, services, or applications. Accordingly, we do not make any guarantees regarding any such third parties, and we will not be liable for any loss or damage caused by the use of such third party websites, services or applications. The inclusion of a link towards a third party website, service or application does not imply an endorsement by us unless indicated otherwise. We cannot guarantee the safety and privacy of data you provide to any third parties. Any data collected by third parties is not covered by this privacy notice. We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services, or applications that may be linked to or from the services. You should review the policies of such third parties and contact them directly to respond to your questions.

How do we keep your information safe?

We have implemented appropriate and reasonable technical and organizational measures designed to protect the security of your personal information we process. However, despite our safeguards and efforts to protect your information, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security measures and improperly collect, access, steal, or modify your information. Although we will do our best to secure your personal information, transmission of your information to and from our services is at your own risk. You should only access the services within a secure environment.

What are your privacy rights?

In regions like EEA, UK and Canada, you have certain rights under applicable data protection laws. These may include the following rights:

• To request access and obtain a copy of your personal information;
• To request rectification or erasure;
• To restrict the processing of your personal information;
• And if applicable, to data portability.

In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us.

We will consider and respond to any request in accordance with applicable data protection laws.

If you are located in the EEA or UK and believe we are unlawfully processing or collecting your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.

You can unsubscribe from our marketing and promotional communications anytime by clicking on the unsubscribe link in the mails that we send, or by contacting us at [email protected]. You will then be removed from the marketing lists – however, we may still communicate with you, for example, to send you service related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

Do California residents have specific privacy rights?

California Civil Code Section 1798.83 permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third party for direct marketing purposes and the names and addresses of all third parties with which we share personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us at [email protected].

If you are under 18 years of age, reside in California, and have a registered account with our services, you have the right to request removal of unwanted data that you publicly post on our services. To request removal of such data, please contact us at [email protected], and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the services, but please be aware the data may not be completely or comprehensively removed from our systems.

What are my rights to access, correct and delete my account data?

If you would at any time like to review or change the information in your account or terminate your account, you can do so by logging into your account settings and updating your user account, or contact us at [email protected].

Upon your request to terminate your account, we deactivate or delete your account and information from our active databases. However we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any legal investigations, enforce our legal terms and/or comply with applicable legal requirements.

What is our cookie policy?

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.

The cookies we use include the following:

• Necessary cookies which are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
• Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
• Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
• Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
• Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.

Do we make updates to this privacy policy?

We may update this privacy policy from time to time. The updated version will be indicated by an updated revised date and the updated version will be effective as soon as it is available. If we make material changes to this privacy policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.

How can you contact us about this notice?

If you have questions or comments about this notice, you may email us at [email protected].